Creating loyalty for NYX with a Gift with Purchase promotion
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Background In order to increase sales and basket-spend of their NYX professional products, L’Oreal devised an electronic gift-with-purchase promotion exclusive to Superdrug customers. The campaign Customers who spent £20 or more on L’Oreal NYX professional make-up products at Superdrug could receive a £10 Deliveroo voucher by claiming at a bespoke cashback landing page built […]