Creating loyalty for NYX with a Gift with Purchase promotion

Background In order to increase sales and basket-spend of their NYX professional products, L’Oreal devised an electronic gift-with-purchase promotion exclusive to Superdrug customers.   The campaign Customers who spent £20 or more on L’Oreal NYX professional make-up products at Superdrug could receive a £10 Deliveroo voucher by claiming at a bespoke cashback landing page built […]