The Future of Digital Out-of-Home: What’s next for brands and advertisers?
Digital Out-of-Home (DOOH) advertising has become a driving force in the marketing world, offering brands a unique way to capture attention in high-traffic, real-world environments. But what lies ahead for this dynamic medium? As we look to the future, three major trends stand out: enhanced interactivity, seamless integration with mobile coupons, and data-driven targeting.
Discover what we learned at last week’s Retail Media Summit 2024!
Last week, industry leaders, brands, and innovators came together at the stunning Battersea Arts Centre for SMG and Path to Purchase Institute’s highly anticipated Retail Media Summit 2024. Now in its second year, the event was bigger and bolder, packed with insights, bold predictions, and thought-provoking debates that explored the rapidly evolving retail media landscape.
How our new ‘Tap to Activate’ feature is driving even more redemptions.
We’re excited to announce the launch of our new Tap to Activate feature for mobile coupons, now available across Europe. This innovative tool is designed to enhance your mobile promotional campaigns by integrating seamlessly across multiple channels.
Delivering summer savings: How savi’s digital promotions are transforming shopper value.
As summer winds down, we’re excited to highlight the powerful impact Savi is making in the digital promotions space. Our latest campaign data reveals just how Savi’s innovative tools are helping shoppers save millions across Europe, while brands harness these solutions to create exceptional value.
Boost your retail media revenue with smarter digital promotions.
Digital promotions: your growth engine in retail media.
Unlock the power of promotions to elevate your retail media revenue. Implement these actionable strategies to enhance your financial outcomes and maximize the impact of your promotional efforts.
Christmas is coming! How to plan your festive mobile coupon campaigns now.
Now that summer is finally here, brands across the nation are gearing up to capitalise on the festive cheer with strategic marketing campaigns. Mobile coupons have become a game-changer, offering a convenient and effective way to boost sales and customer loyalty. Here’s how you can sleigh your Christmas marketing campaign using mobile coupons:
savi Coupon Academy: Ten things we learned.
If you missed savi’s recent Coupon Academy webinar, you really missed out! Our experts delved into a range of marketing and coupon strategies, and we featured an intriguing segment on consumer psychology from behavioural scientist Phillip Adcock, shedding light on how people respond to coupons. Here’s a short recap of the key insights and top ten things we learned:
Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.
How a cashback campaign can supercharge your marketing efforts.
Research conducted by savi at the end of last year revealed that one in three shoppers are influenced by cashback promotions. We also learned that the cost of living is driving up their expenditure, resulting in cutbacks across all areas of their weekly spending and not just on food.
savi’s latest survey discovers how shoppers really feel about coupons.
savi, the UK’s premier coupon and voucher solutions provider, recently conducted a follow-up to our 2023 survey, shedding light on the impact of the cost of living on consumers and their shopping habits. This research unveils valuable insights into the preferred shopping methods, loyalty program attitudes, and cost-saving promotions preferences among consumers. Key findings from […]