Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy
For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.
Less means more: How brands use scarcity to drive sales
n this article, we look at how brands can use behavioural science—specifically the “Less Means More” trigger—to drive action with mobile coupons and digital rewards. From creating urgency to building FOMO, we explore how scarcity can turn limited-time offers into powerful tools for influencing shopper behaviour and delivering measurable results.
Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers
As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.
Boost your retail media revenue with smarter digital promotions.
Digital promotions: your growth engine in retail media.
Unlock the power of promotions to elevate your retail media revenue. Implement these actionable strategies to enhance your financial outcomes and maximize the impact of your promotional efforts.
Christmas is coming! How to plan your festive mobile coupon campaigns now.
Now that summer is finally here, brands across the nation are gearing up to capitalise on the festive cheer with strategic marketing campaigns. Mobile coupons have become a game-changer, offering a convenient and effective way to boost sales and customer loyalty. Here’s how you can sleigh your Christmas marketing campaign using mobile coupons:
The Grocer reports: “Morrisons rolls out digital coupon clearing platform with savi”.
Morrisons has rolled out a digital platform across its stores, allowing for real-time paper and mobile coupon validation and settlement.
The Grocer Gold Awards 2024 to be sponsored by savi again!
Shine a light on your team’s achievements by entering The Grocer Gold Awards for 2024. Once again, savi is proud to sponsor the biggest awards event in the grocery calendar and looks forward to honouring some of our clients, amongst the very best of UK FMCG and grocery at the iconic Royal Albert Hall awards ceremony in July.
Boosting in-store sales with Retail Media Networks and digital coupons
Retailers, faced with shrinking profit margins and intensified customer competition, can no longer afford to overlook the advantages of Retail Media Networks as a means to enhance revenue.