Six weeks of shoppers spending more. The World Cup is for every brand.
The FIFA World Cup kicks off in just weeks — and for FMCG brands, the planning window is closing fast. Find out why summer 2026 is the most opportunity-rich seasonal activation window outside Christmas, what makes mobile coupon campaigns convert during major sporting events, and how Müller drove 600,000+ gameplay sessions and a 100% coupon claim rate with a single seasonal campaign.
What We Spotted at the National Convenience Show 2026
This week, the Savi team was on the ground at the National Convenience Show and Food & Drink Expo in Birmingham — two of the most important events in the UK FMCG calendar. Here are the themes that stood out, and what we think they mean for brands operating in the convenience channel.
Less Healthy Food Advertising: What the new rules really mean for brands
The new rules on advertising less healthy food and drink come into effect on 5th January 2026. These rules are part of a wider public health effort to tackle obesity and improve nutrition, building on existing HFSS (High Fat, Salt, Sugar) promotion regulations that already limit in-store promotions, multi-buy offers, and other marketing practices aimed at children. The restrictions will significantly limit paid online advertising and pre-9pm TV spots for products that fall into the “less healthy” category, forcing brands to rethink how they communicate and engage with consumers.
Think. Nudge. Convert: Highlights from our behavioural science webinar
Behavioural science isn’t just theory. It is changing the way FMCG brands understand and influence shopper behaviour. At our recent webinar about driving purchase with behavioural science, Andrew Watts from KHWS revealed how unconscious decision-making, digital coupons and fresh category data are reshaping the path to purchase in 2025.
Less means more: How brands use scarcity to drive sales
n this article, we look at how brands can use behavioural science—specifically the “Less Means More” trigger—to drive action with mobile coupons and digital rewards. From creating urgency to building FOMO, we explore how scarcity can turn limited-time offers into powerful tools for influencing shopper behaviour and delivering measurable results.
Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers
As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.
How to Win with Mobile Coupons This Christmas
With shoppers feeling the pinch and competition for attention fiercer than ever, brands need festive campaigns that do more than just sparkle—they need to drive action. At savi, we’ve seen first-hand how mobile coupons help shoppers stretch their budgets while delivering clear, actionable insights for brands. In fact: 1 in 4 shoppers say coupons are […]
savi’s Guest Comment in Internet Retailing: How FMCG brands can create their own pop-up Retail Media Networks through traditional advertising
Steve Smith, Chief Commercial Officer, savi explores how FMCG brands can get on-board with retail media by setting up their own pop-up networks
Introducing Display Ads: Turn Every Discount into a Branded Experience
Mobile coupons have changed how brands connect with shoppers. They’re fast, effective, and proven to drive trial. But when it comes to standing out in a crowded market, a discount alone isn’t enough. That’s why we’re launching Display Ads—a new feature that transforms standard coupon pages into immersive, branded experiences.
savi recaps: FMCG InStore & Ecommerce Conference 2025
At this year’s FMCG In-Store & Ecommerce event hosted by RetailX, leading brands and retailers came together to explore how to meet today’s shopper expectations—offering value and convenience without compromising on experience.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.