savi Coupon Academy: Ten things we learned.
If you missed savi’s recent Coupon Academy webinar, you really missed out! Our experts delved into a range of marketing and coupon strategies, and we featured an intriguing segment on consumer psychology from behavioural scientist Phillip Adcock, shedding light on how people respond to coupons. Here’s a short recap of the key insights and top ten things we learned:
How our Coca-Cola Mobile Coupon won a Drum Award!
We are thrilled to announce that savi won Silver at The Drum Marketing Awards for our involvement in the phenomenal Coca-Cola #TakeATaste campaign, which effectively activated consumers with mobile coupons.
Driving Value: How savi’s digital campaigns are saving Europe’s shoppers millions.
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers.
How to influence shopper behaviour: Ten top insider tips for your 2024 campaigns.
Today marks 8 weeks until New Year’s Day and the beginning of 2024. With thought of new marketing opportunities and campaigns boiling away we thought we’d ask consumer behaviour expert Phillip Adcock for a recap on how brands and retailers can ensure that they maximise their 2024 marketing activities.
The Art of Coupons: How to make your coupon stand out from the rest
“Everyone is attracted to a deal, no matter how large or small. By incorporating coupons and discounts into your overall marketing and pricing strategies, you’re already appealing to the minds of shoppers. Here are six effective strategies, backed by behavioural science and extensive research that can improve the perception of your brand and increase conversions”. […]