How to Win with Mobile Coupons This Christmas
With shoppers feeling the pinch and competition for attention fiercer than ever, brands need festive campaigns that do more than just sparkle—they need to drive action. At savi, we’ve seen first-hand how mobile coupons help shoppers stretch their budgets while delivering clear, actionable insights for brands. In fact: 1 in 4 shoppers say coupons are […]
savi’s Guest Comment in Internet Retailing: How FMCG brands can create their own pop-up Retail Media Networks through traditional advertising
Steve Smith, Chief Commercial Officer, savi explores how FMCG brands can get on-board with retail media by setting up their own pop-up networks
Introducing Display Ads: Turn Every Discount into a Branded Experience
Mobile coupons have changed how brands connect with shoppers. They’re fast, effective, and proven to drive trial. But when it comes to standing out in a crowded market, a discount alone isn’t enough. That’s why we’re launching Display Ads—a new feature that transforms standard coupon pages into immersive, branded experiences.
savi recaps: FMCG InStore & Ecommerce Conference 2025
At this year’s FMCG In-Store & Ecommerce event hosted by RetailX, leading brands and retailers came together to explore how to meet today’s shopper expectations—offering value and convenience without compromising on experience.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.
Less Healthy Food ad ban – What brands need to know
The twists and turns around the new advertising restrictions for ‘less healthy’ foods continue—but the direction is clear: the UK’s LHF (Less Healthy Food) ad ban is going ahead.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.
Engage. Reward. Convert: 10 things we learned at our gamification webinar
Today’s webinar with Chris Jeffries, founder of digital engagement agency EMC3, explored how FMCG brands can turn fun into real action using digital games paired with mobile coupons.
Turn Sports Fans into Loyal Shoppers This Summer
This summer’s packed with major sporting moments – and your shoppers will be watching, snacking, and stocking up. From halftime snacks to celebratory beers, it’s the perfect time to engage fans and boost store sales. Shoppers are primed to spend more so make sure your brand is in play.
Here are just a few of the big moments on the horizon and how brands can tap into them.
From games to grocery baskets: The power of gamification and mobile coupons
Standing out in the busy world of FMCG can feel like a challenge – there’s so much noise, and getting consumers’ attention is harder than ever. But here’s the good news: gamification is a fun, effective way for brands to grab attention and create real connections with shoppers. Whether it’s through a quick game or a rewarding challenge, gamification is helping brands break through and drive action in a way that’s both engaging and measurable.
Reinventing FMCG: Why Agility, Loyalty, and Retail Collaboration Are the Future
The FMCG industry is facing a defining moment. Legacy brands that once dominated shelves are now struggling to keep up with changing consumer behaviour, rising costs, and declining brand loyalty. Traditional promotional tactics no longer deliver the same impact, and brands that fail to adapt risk losing relevance.
To thrive in this new reality, FMCG companies must go beyond just cutting costs—they need to embrace agility, rethink their approach to consumer engagement, and collaborate more closely with retailers.
Maximising Media Spend: Exploiting End-to-End Optimisation
In today’s dynamic retail landscape, coupons remain a cornerstone of actionable promotions, providing brands and retailers with unparalleled opportunities to connect with their audiences. As we step into 2025, platforms like savi are transforming how coupons are created, distributed, and redeemed, ensuring both consumers and businesses reap maximum benefits.