Background
Bertolli, loved for bringing Mediterranean taste into homes for over 160 years, was entering the butter category with a new four-ingredient Spreadable Butter & Olive Oil. To support the launch, Bertolli needed a fast, low-risk way to build trial from day one.
The campaign
savi delivered a mobile coupon campaign, redeemable exclusively at Tesco against the new Bertolli spread across more than 100 stores. Shoppers claimed the coupon through a branded online form, activated it on their phone, and had a 30-minute window to redeem in store – creating urgency at the point of purchase.
4
weeks
100
Tesco stores
37%
average redemption rate
“savi felt like an extension of our own team on this launch – quick, responsive, and completely on top of the detail, which made bringing something brand new to market feel a lot less daunting.”
Shopper Marketing Lead UKI,
Flora Food Group
Results
savi managed the full coupon journey end to end, from claim through to in-store redemption, keeping the process seamless for shoppers and secure for the retailer, with weekly reporting keeping the Bertolli team updated on performance throughout.
Across the four-week campaign, the activation-to-redemption rate averaged 37% overall, climbing to 65% in the final week – showing that engagement with the offer built steadily as the campaign progressed.
