Background
Dylon, known as an expert in colour since 1946, launched its first detergent range in the UK in 2024. To support entry into a competitive market and encourage trial, the brand needed a way to quickly build trust with new shoppers.
The campaign
Working closely with Henkel, the manufacturer and owner of the Dylon brand, our team launched a Money Back Guarantee for shoppers in the UK and Ireland – offering a full refund to anyone not 100% satisfied after 10 washes.
The campaign aimed to remove risk, drive trial, and reinforce the brand’s promise of performance, positioning the launch as both bold and consumer-focused.
82%
valid claims
100%
successful claims reimbursed within
7 days
The savi touch
savi managed the entire redemption process, from building and hosting a claims form microsite, to validating submissions and issuing secure refunds. Payments were made directly to consumers in both GBP and Euros, with all data handled securely and in full compliance with GDPR.
We also included a feedback field to gather insights from customers, which resulted in a wealth of useful comments for the brand. The platform ensured a smooth customer journey while delivering valuable post-campaign analysis.
The campaign was such a success with Henkel that it was extended by another 12 months.
