Less means more: How brands use scarcity to drive sales
n this article, we look at how brands can use behavioural science—specifically the “Less Means More” trigger—to drive action with mobile coupons and digital rewards. From creating urgency to building FOMO, we explore how scarcity can turn limited-time offers into powerful tools for influencing shopper behaviour and delivering measurable results.
Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers
As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.
savi recaps: FMCG InStore & Ecommerce Conference 2025
At this year’s FMCG In-Store & Ecommerce event hosted by RetailX, leading brands and retailers came together to explore how to meet today’s shopper expectations—offering value and convenience without compromising on experience.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.
Reinventing FMCG: Why Agility, Loyalty, and Retail Collaboration Are the Future
The FMCG industry is facing a defining moment. Legacy brands that once dominated shelves are now struggling to keep up with changing consumer behaviour, rising costs, and declining brand loyalty. Traditional promotional tactics no longer deliver the same impact, and brands that fail to adapt risk losing relevance.
To thrive in this new reality, FMCG companies must go beyond just cutting costs—they need to embrace agility, rethink their approach to consumer engagement, and collaborate more closely with retailers.
Maximising Media Spend: Exploiting End-to-End Optimisation
In today’s dynamic retail landscape, coupons remain a cornerstone of actionable promotions, providing brands and retailers with unparalleled opportunities to connect with their audiences. As we step into 2025, platforms like savi are transforming how coupons are created, distributed, and redeemed, ensuring both consumers and businesses reap maximum benefits.
Unlocking ROI with Cashback: Actionable Promotions Series
In today’s dynamic retail landscape, coupons remain a cornerstone of actionable promotions, providing brands and retailers with unparalleled opportunities to connect with their audiences. As we step into 2025, platforms like savi are transforming how coupons are created, distributed, and redeemed, ensuring both consumers and businesses reap maximum benefits.
Actionable Promotions Series: Unlocking the Power of Coupons
In today’s dynamic retail landscape, coupons remain a cornerstone of actionable promotions, providing brands and retailers with unparalleled opportunities to connect with their audiences. As we step into 2025, platforms like savi are transforming how coupons are created, distributed, and redeemed, ensuring both consumers and businesses reap maximum benefits.
New Series: Discover the Power of Actionable Promotions
Driving Value: How savi’s digital campaigns are saving shoppers millions
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.