The HFSS opportunity no one’s talking about: Why coupons could rewrite 2026 media strategy
Couponing remains one of the few compliant ways for brands to put LHF products directly in front of consumers. What happens now that the secret’s out – Media Leader asked savi to explain further.
Less Healthy Food ad ban – What brands need to know
The twists and turns around the new advertising restrictions for ‘less healthy’ foods continue—but the direction is clear: the UK’s LHF (Less Healthy Food) ad ban is going ahead.
The regulations will legally come into force on 5 January 2026, but the government has asked brands and media owners to voluntarily comply from 1 October 2025—a show of good faith in return for greater clarity around what’s still allowed.
What do the new HFSS regulations mean for coupons and vouchers?
New regulations are poised to reshape the promotion of less healthy food and drink for brands and retailers. Currently set to launch in October 2025, the strict changes are aimed at tackling rising obesity rates and saving the NHS millions of pounds. The path to reform has been a complicated one and the outcome is still uncertain, but as coupon promotion experts, savi decided to look closer at how they might be affected.