What We Spotted at the National Convenience Show 2026
This week, the Savi team was on the ground at the National Convenience Show and Food & Drink Expo in Birmingham — two of the most important events in the UK FMCG calendar. Here are the themes that stood out, and what we think they mean for brands operating in the convenience channel.
Festival fever: Boosting in-store sales with mobile coupons.
As festival season approaches, businesses are gearing up to capitalise on the energy and bustling crowds that these events attract. Among the myriad of strategies employed, one tactic stands out for its effectiveness at driving in-store sales: mobile coupons.