Why Trade Marketing Matters More Than Ever
Brands are competing for attention in increasingly crowded categories, while retailers are under constant pressure to drive sales, profitability and loyalty. At the same time, marketing budgets are being scrutinised more closely than ever, leaving little room for activity that can’t demonstrate measurable impact.
Building loyalty: How to encourage Trade customers to stock more of your products
Loyalty programmes can be powerful for brands looking to drive wholesale purchases and strengthen relationships with independent retailers.