2026 savi Shopper Report: What UK shoppers really want.
The 2026 savi Shopper Report reveals how UK shoppers really feel about coupons, promotions and loyalty schemes — and what that means for your FMCG marketing strategy. Download the free report today.
What Do Shoppers Really Want in 2026? Here’s What the Data Says
Shoppers are under pressure, their habits are shifting, and the brands winning at shelf are the ones who understand exactly what motivates them. Every year, savi surveys 2,000 UK shoppers to find out how they really feel about spending, saving, and the promotions that influence their choices. The results of our 2026 Shopper Report – recently published in The Grocer – are in, and there’s plenty to get excited about.
Turning Product Recalls into Customer Care in 2026
Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.
Our latest savi Shopper Report reveals a coupon surge redefining UK grocery loyalty
As we prepare to launch our comprehensive 2026 UK Shopper Report this February, the data has revealed a shift we can’t ignore. We are seeing a massive “coupon surge” across the UK grocery landscape.
savi’s 2024 Highlights: A New Era in Promotions
Driving Value: How savi’s digital campaigns are saving shoppers millions
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.
Boost Your Mobile Coupon Campaigns: Key Advice for 2025
Driving Value: How savi’s digital campaigns are saving shoppers millions
As we approach the midpoint of the year, we’re excited to highlight the impressive strides savi is making in the digital arena by sharing insights on the latest performance of our digital campaigns, and their impact on shoppers across the UK, Germany, Italy, and Spain.
Latest savi shopper report data revealed
At savi, we’re always at the forefront of understanding consumer behaviour, helping brands and retailers stay connected and thrive. Our latest research dives deep into the changing landscape of consumer preferences, offering invaluable insights to drive smarter strategies in 2025 and beyond.
DOOH.com and savi UK Launch Joint Venture Product ‘Redeem’
Customer-redemption product uses Digital Out-of-Home (DOOH) screens to deliver dynamic content and mobile coupons directly to consumers
How a cashback campaign can supercharge your marketing efforts.
Research conducted by savi at the end of last year revealed that one in three shoppers are influenced by cashback promotions. We also learned that the cost of living is driving up their expenditure, resulting in cutbacks across all areas of their weekly spending and not just on food.