Spin to save: savi in Grocery Trader
We made Grocery Trader 👀
Our latest research on gamification and coupons in grocery shopping has been picked up by Grocery Trader — and the findings are striking.
87% of shoppers would be more likely to play a game or enter a prize draw if guaranteed a freebie or special offer. Coupons are now the single most powerful influence on in-store purchasing decisions — outweighing loyalty points and cashback. And 76% of Gen Z shoppers say they’d switch supermarkets if a coupon isn’t accepted.
The era of ‘nice to have’ loyalty is over. Shoppers want instant, flexible value — and brands that don’t deliver are losing them to competitors.
Read the full piece here:
Lidl’s loyalty shake-up is a wake-up call for FMCG brands
Lidl didn’t change its loyalty scheme quietly. This week, the discount supermarket scrapped its longstanding system of free vegetables, pastries and spending-based rewards — replacing everything with a points model similar to those offered by Tesco, Sainsbury’s and most of the mainstream grocery pack.
Print Works. Mobile Converts: Why it’s time to rethink your coupon strategy
For years, printed coupons have played a valuable role in FMCG promotions – reliably driving trial and in-store footfall. But consumer habits have changed, and brands now have an opportunity to deliver more effective, more measurable campaigns by making the switch to mobile.
Less means more: How brands use scarcity to drive sales
n this article, we look at how brands can use behavioural science—specifically the “Less Means More” trigger—to drive action with mobile coupons and digital rewards. From creating urgency to building FOMO, we explore how scarcity can turn limited-time offers into powerful tools for influencing shopper behaviour and delivering measurable results.
Mobile coupons as first-party data drivers: Unlocking new consumer insights for brands and retailers
As the line between online and offline shopping continues to blur, mobile coupons are emerging as a powerful tool that not only enhances customer engagement and drives conversions, but also provides new data and insights not seen before. Retail Media Age asked our CCO Steve Smith for his opinion.
How to Win with Mobile Coupons This Christmas
With shoppers feeling the pinch and competition for attention fiercer than ever, brands need festive campaigns that do more than just sparkle—they need to drive action. At savi, we’ve seen first-hand how mobile coupons help shoppers stretch their budgets while delivering clear, actionable insights for brands. In fact: 1 in 4 shoppers say coupons are […]
Engage. Reward. Convert: 10 things we learned at our gamification webinar
Today’s webinar with Chris Jeffries, founder of digital engagement agency EMC3, explored how FMCG brands can turn fun into real action using digital games paired with mobile coupons.
From games to grocery baskets: The power of gamification and mobile coupons
Standing out in the busy world of FMCG can feel like a challenge – there’s so much noise, and getting consumers’ attention is harder than ever. But here’s the good news: gamification is a fun, effective way for brands to grab attention and create real connections with shoppers. Whether it’s through a quick game or a rewarding challenge, gamification is helping brands break through and drive action in a way that’s both engaging and measurable.
Enhance your customer care with our new charity donations feature
Today’s consumers expect more from brands—they want to support companies that align with their values. That’s why we’ve introduced the new Charity Donation feature to our Cashback solution, empowering brands to engage socially conscious shoppers while providing more flexibility in reward redemption.
Building loyalty: How to encourage Trade customers to stock more of your products
Loyalty programmes can be powerful for brands looking to drive wholesale purchases and strengthen relationships with independent retailers.