Since the pandemic hybrid living seems to be a feature of most people’s lives – splitting working from home with the workplace, shopping for groceries online and on the high-street, and watching latest movies at the cinema or at home – these activities are all driven by a desire for convenience and for value. We predict the same hybrid approach for coupons is likely for the immediate future, and that whilst mobile coupons are gaining popularity, savi still believe that paper coupons continue to hold certain advantages for some shoppers.
We recently polled 2,000 UK grocery shoppers and found out that a quarter expect to receive coupons as compensation for any problems. We also discovered that most shoppers prefer coupons over other promotions such as discount codes, multibuys, or loyalty points. What we learned is that compensating customers with coupons is by far the best remedy for their complaints.
More consumers are shopping locally As a result of COVID-19, the Independent trade and convenience sector has seen a resurgence in the first half of 2020. And 46% of consumers across Europe now say that they will aim to shop more locally in the long term than they did before the pandemic . Against this […]
The staff shop is still one of the most popular distribution channels. But, for remote teams like national sales people, access is limited. In a 2018 Future Workforce Report, 38% of hiring managers predicted that their teams would work remotely in the next 10 years and with Covid-19, home working has accelerated faster than many […]