Introducing savi Smart Rewards: Closing the Gap Between Campaign and Purchase
Most promotional campaigns do exactly what they’re built to do. A striking on-pack design. A well-placed retail media buy. A five-second video that stops a shopper mid-scroll. Then, more often than not, that shopper walks away – and the budget behind that moment doesn’t follow them home.
Spin to save: gamification and coupons now trump loyalty in grocery shopping
Product recalls are an unavoidable and expensive reality for FMCG brands and retailers. When a product recall occurs, speed and control are critical. Consumer trust, regulatory exposure, and brand reputation can be impacted within hours. Traditionally, managing a recall at the till is a clunky, manual process that relies on “hoping” the right batch is identified. But in an era where shoppers are already on edge about their spending, a mishandled recall is more than just a logistical headache; it’s a direct threat to brand loyalty.