What do the new HFSS regulations mean for coupons and vouchers?
New regulations are poised to reshape the promotion of less healthy food and drink for brands and retailers. Currently set to launch in October 2025, the strict changes are aimed at tackling rising obesity rates and saving the NHS millions of pounds. The path to reform has been a complicated one and the outcome is still uncertain, but as coupon promotion experts, savi decided to look closer at how they might be affected.