savi’s Guest Comment in Internet Retailing: How FMCG brands can create their own pop-up Retail Media Networks through traditional advertising
Steve Smith, Chief Commercial Officer, savi explores how FMCG brands can get on-board with retail media by setting up their own pop-up networks
Introducing Display Ads: Turn Every Discount into a Branded Experience
Mobile coupons have changed how brands connect with shoppers. They’re fast, effective, and proven to drive trial. But when it comes to standing out in a crowded market, a discount alone isn’t enough. That’s why we’re launching Display Ads—a new feature that transforms standard coupon pages into immersive, branded experiences.