Why coupons should be a part of your strategy
Savi’s recent consumer research confirmed that coupons are essential to consumers as the rising cost of living has spawned a nation of savvy shoppers eager to save money. Nearly a third of the 2,000 UK shoppers we surveyed in November said that coupons are most likely to influence their shopping behaviour, ahead of loyalty points, discount codes, or ‘buy one get one free’ style promotions, but what makes coupons a tactic that brands can no longer afford to disregard?