At savi, 2024 was a remarkable year of growth, innovation, and savings. Our platform continued to deliver outstanding results for brands and retailers with record-breaking figures that showcase the impact of our coupons and cashback campaigns on consumer savings.
Here’s a closer look at how savi performed in 2024 and what it means for our audience.
Redemptions Soar by 109%
In 2024, the total number of platform redemptions skyrocketed by 109% compared to 2023, reaching an impressive 5,612,517. This surge reflects growing consumer engagement with our platform and demonstrates how effectively our offers resonate with shoppers.
Savings Reach Record Highs
Total consumer savings surged by an incredible 434%, amounting to a staggering £34,577,015 in 2024. This milestone highlights the value we bring to consumers, helping them stretch their budgets and maximise their shopping experience.
Coupon vs Cashback: A Balanced Impact
- Coupon Savings: £5,825,628
- Cashback Savings: £28,751,388
While cashback offers accounted for a larger share of total savings, coupons remained the most widely used feature on the platform, with nearly five times more coupon redemptions than cashback redemptions.
What This Tells Us:
- Cashback offers deliver higher individual value to consumers, making them a powerful tool for engaging shoppers and driving loyalty.
- Coupons continue to dominate in volume, showing their accessibility and widespread appeal across diverse markets.
What These Figures Mean for You
For Brands:
- Boost Engagement and ROI: savi’s platform is a proven tool to engage consumers effectively and drive measurable results.
- Maximise Value: Leverage cashback offers for high-value rewards and coupons for mass-market appeal to create balanced, impactful campaigns.
- Tap Into Growth: With consumer adoption on the rise, there’s never been a better time to launch targeted campaigns with savi.
For Consumers:
- Save More: With over £34 million saved in 2024, savi is making shopping smarter and more rewarding.
- Flexible Options: Whether through instant coupon discounts or larger cashback rewards, Savi offers savings that fit every shopper’s needs.
Looking Ahead to 2025
As we move into 2025, savi is committed to building on this momentum by expanding our offerings and driving even greater savings for consumers and results for brands. From enhanced features to innovative campaigns, we’ll continue to redefine actionable promotions that engage, inspire, and deliver real value.
Let’s make 2025 even bigger together. Start saving and growing with savi today!
