Why Christmas and gamification are a winning combination for brands
Christmas is one of the few times of year when shoppers are actively looking for value.
In our latest shopper research, 1 in 3 consumers told us Christmas is the time of year they’d most like to receive coupons and rewards. At the same time, 77% said they’re more likely to play a game or enter a prize draw when they know a reward is waiting for them.
Together, those insights point to a significant opportunity for brands this festive season.