Case Study

A global coffee manufacturer beat their goals 10x using savi reporting to react in real time

An everyday promotion became a huge success as the client and savi optimised the campaign to capitalise on demand.

Categories

  • Food and Beverage

10x More activations versus target

3x Times the campaign was repeated in 3 months for other products in the range

Challenge

A global drink manufacturer wanted to boost sales through their existing customer database.

Strategy

We created a low value discount with unique, controlled codes to be distributed via email. The email could be shared on to other shoppers with campaign size controlled by activation limits.

Solution

The client's agency sent an email containing unique savi coupons to the email list. savi teams monitored campaign engagement in real time checking activations to redemption and updating the client as campaign limits neared.

Result

95% of the target activations were achieved within 3 hours. The client expanded the campaign 4 times in 5 days in response to huge uptake, observing where and when engagement occured on realtime dashboards.

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