We came up with Big Thanks – a website of exclusive discounts from some of the country’s leading brands. We called our partners and friends across FMCG and put together our site in less than a week. Be it a discount on Jude’s ice cream after a hard shift, Compeed blister plasters after being on their feet all day or McCain frozen chips for the family, we had a running number of 20 discounts available at any one time.
Our website was distributed to NHS staff, councils and retailers who used the site to print coupons of most interest to them. Over the 10 weeks the site has been running, we’ve had over 14k visitors and 7k activations with 10% of visitors returning to make the most of new offers.
Key workers had to print the offers for use in store. With conversations kicking off with retailers to enable mobile coupons and a trial launching in the convenience sector very soon, we’re looking forward to ways we can make the entire process paperless.